Our Story

What is Jatara?

‘Jatara’ is a celebration — a tradition that has been passed down the generations, based on the rituals and flavour of our culture. It unites people in joy, harmony, and celebration.

At Jatara, we bring you that same festive spirit in each bite, with genuine South Indian snacks prepared with pure love and time-tested recipes.

Why we started Jatara

We’re a group of snack aficionados who founded Jatara to bring back the flavors of South Indian snacks we grew up with — but healthier, so you can have them daily, without any guilt.

We make each of our little packs from only the best ingredients — no artificial colour, flavour, preservatives, or enhancers. Our snacks are cooked in small batches in fresh, clean oil (never re-used), and we never use palm oil — so you get the perfect taste, every single time.

Every step from sourcing to preparation is taken with love by our chefs — so that what you receive is not only a snack, but a happy moment.

What Jatara Stands For

True to our brand, Jatara celebrates tradition, flavour, and nostalgia. So whether you’re making new memories or re-living old ones, have Jatara join you in your snack time.